Case Study Cyworld Creating And Capturing Value In Social Network Group Members: Syed Hasan Zaman () Muhammad Wasim () Mansoor. Cyworld:Creating and capturing value in a Social Network – Free download as Powerpoint Presentation .ppt /.pptx) or view presentation slides online. It’s the. View Notes – Cyworld from MANAGEMENT at Management Institute Of Durgapur. CYWORLD: CREATING AND CAPTURING VALUE IN SOCIAL NETWORK.

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InOYO branded 8, properties across cities and managed to capture almost 1. This is just a sample. How is Cyworld different from Facebook or Myspace? Its hard for Cyworld to make its own position in the market where the websites such as Facebook and Myspace are handling the maximum market share.

Cyworld: Creating and Capturing Value in a Social Network by Chang Liu on Prezi

The websites such as Amazon, Yahoo or Scial are specific functioned sites like Amazon is used for online shopping, yahoo is a general purpose site which includes features from offering sale purchase to news reading material and many other areas and Youtube is specifically used for watching videos or sharing it, in comparision to Cyworld, Cyworld offers the sharing of ideas, minihompys, videos, photos, music and many other things and this variety of option differentiate Cyworld from the sites such as Facbook, Myspace, Amazon, Yahoo and Youtube Question 5: Creating and Capturing Value in a Social Network.

Cite View Details Educators Related. How to Write Essay in Third Person. After surveying all the factors the Cyworld decided to launch Home2 which is in fact the upgraded version of minihompys but this have the option of sharing photos and many other things.

Case Study Cyworld Creating And Capturing Value In Social Network | Free Essays –

Finance General Management Marketing. We use inn to give you the best experience possible. Get custom essay sample written according to your requirements Urgent 3h delivery guaranteed Order Now. How to Write a Critical Analysis. The reasons for these segmentation to be attracted towards Cyworld is that there is no membership fee and the generation is neither able to pay huge membership or reactivation fees.


How it can create value for users in this segment? Business and Environment Business History Entrepreneurship. Cite View Details Purchase Related. Technology and Operations Management. Should Cyworld explore any other area of opportunity?

Cyworld: Creating and Capturing Value in a Social Network

The other reason creatig Cyworld came with the idea of minihomphys where are Facebook and Myspace lacks such availability of option. The reasons for these segmentation to be attracted towards Cyworld is that there is no membership kn and the generation is neither able to pay huge membership or reactivation fees Cyworld should target the youth as they are most interested generation segment in socialization and who are well aware of using such sites and medium to communicate, contact and maintain their relationships with others and also seek to communicate with peoples around the globe in other regions For creating value for its users, Cyworld initiated with the tactics of introducing the idea of creating and managing minihompys by way of buying the virtual items and decorating the minihompys but later Cyworld observed that the users are getting bored of this activity and realized that the Cyworld will not be able to capture justified value on providing such services.

Which is most valuable for Cyworld — An active user, a user who spends a lot of money with Cyworld or a user with a lot of connection? OYO now aspires to convert corporate spaces and homes into accommodation spaces and to make its mark worldwide.

What should be Cyworld business model — paid items, mobile networking or advertising? Peoples generally use the social networks for the purpose of managing their social lives, also it includes to satisfy the need of socialization jetwork each individual which is required to be satisfied and the social networks are the most commonly used medium now a days in order to satisfy such need.

A limited time offer! How to Write a Summary of an Article? Why do people use social network? Which segment should Cyworld target?


In Maythe new CEO of Cyworld, a social network company in Korea, had to decide how to create and capture value from his rapidly growing user base. The most valuable for Cyworld includes the one who are an active user of the site as they are the potential customer of the organization.

How to Write a Good Case Study. Cite View Details Socoal Purchase.

To get a unique essay Hire Writer. How to Write a Thematic Essay. The new CEO had to decide which of these three revenue sources he should focus on in the future and how this choice would influence the target customers, the service offerings, and the required capabilities.

Ritesh believes that in the process, OYO has honed technological skills and infrastructural capabilities that can transform the company from being a technology creaying to a hotel developer. How can you segment Cyworld user? The segmentation of user of Cyworld are the teens and the generation in early twenties as the largest user group of Cyworld is the users comprised of the these two age segmentation.

Comparing it to the other mediums such as emailing, messaging or calling the reason for the preference of the social networking sites is because that the audience in the social network is large enough also it gives the opportunity to socialize with other peoples around the globe and making new friends and connections and getting to know peoples, cultures and values around the globe Question 2: Cite View Details Purchase.

This created more value for the users of the Cyworld and shortly around 80, users of the Cyworld migrated to the Home2 as it is something new as it was a blend of blogging and netwprk. Cite View Details Educators. How these social networking sites are differ from other larger websites such as Amazon, Yahoo and Youtube?